Backing Britain

"I'm Backing Britain was scrawled across this person's backside." (p. 9)


"I'm Backing Britain" was a brief patriotic campaign aimed at boosting the British economy which flourished in early 1968. The campaign started spontaneously when five Surbiton secretaries volunteered to work an extra half an hour each day without pay in order to boost productivity, and urged others to do the same. This invitation received an enormous response and a campaign took off spectacularly, becoming a nationwide movement within a week. Trade unions were suspicious of, and some directly opposed, the campaign as an attempt to extend working hours surreptitiously, and to hide inefficiency by management.

The composers Tony Hatch and Jackie Trent penned a song for Bruce Forsyth with these lyrics:
I'm Backing Britain

yes I'm Backing Britain

We're all Backing Britain

The Feeling is growing

So let's keep it going

The good times are blowing our way.